Yazmin El Ashrafi

Yazmin enjoys marketing and PR, having developed SGP’s in-house marketing resource from scratch. She co-ordinates project and social-related content for all SGP channels, produces digital marketing material for online and business development (BD) activities and works with clients to collaborate and promote a positive view of architecture.

Yazmin also supports award submissions, manages Marketing and BD budgets and works with external developers in creating a bespoke CRM system to support the BD team. She monitors bid and framework opportunities, assisting in submissions. Yazmin is Deputy of SGP’s Business Development Group, supporting the Managing Partner and Business Development Head. A keen member of the SGP Better Buildings Programme, she also leads the Media group, and is a member of the SGP ID (inclusion and diversity) group.